A new campaign which shows young New Zealanders that cannabis can impair driving, and which supports young people to find alternatives to driving stoned, is being launched at Splore today.
Steer Clear focusses on 16–24-year-olds who use cannabis and drive, as well as their friends, and will talk to them in a non-patronising way about how cannabis can impair driving, Steer Clear spokesperson Jackson Wood said.
“Steer Clear is about increasing the number of young people who choose not to drive after using cannabis and increasing the number of young people who stop their friends from driving after cannabis use,” Mr Wood said
“Our research shows that many young New Zealanders use cannabis and drive and don’t think it is dangerous to do so.
“They also feel that there is not much information about the risks of cannabis and driving, especially compared to alcohol and driving.
Steer Clear provides an interactive and social learning experience about the risks of cannabis-impaired driving in real life and online. A driving simulator van has been built to show how cannabis can affect driving ability.
“The Steer Clear van will get young people to think about the effect cannabis can have on their ability to drive, in a fun, non-judgemental way,” Mr Wood said.
“After people take a ride in the van they hop out into a lounge area where they can share a video of their ride and talk to our friendly team about the pitfalls of driving on pot and ways to prevent it.
“The simulator is also online at steerclear.co.nz along with information about cannabis impaired driving, tips on how to avoid getting behind the wheel stoned, and advice for people who want to challenge their friends if they’re about to drive while high.”
Access Steer Clear online at steerclear.co.nz
Media wishing to attend must contact Jackson Wood before 11 AM on Thursday 13/02/2014 and provide the following information
Day attending & if possible, likely arrival time:
Images of the van and set up will be available on Thursday afternoon, please let Jackson know if you would like these.
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