The way volatile substances stories are covered by the media can influence public understanding and behaviour, especially amongst young people. These are common household substances, and how these stories are reported on could let young people know that the substances produce a psychoactive effect, inadvertently prompting them to try inhaling them.
This brief guidance aims to support journalists and media organisations who are covering volatile substance use by highlighting the key information and potential impacts to consider while reporting.
If you need more information, the NZ Drug Foundation media team is happy to help. Email media@drugfoundation.org.nz or call 04 802 6363.
It is best to avoid naming specific products or detailing methods of use.
Naming products and ways in which they were used can inadvertently advertise these products to young people who may not have considered using them previously. This is particularly risky with volatile substances, as these are easily accessible household products.
Consider using broad terms for products, like inhalant, solvent, or aerosol.
“Inhalant use” or “volatile substance use” can be used in place of specific methods.
Include support and information resources.
Where possible, include contact details for local support services or organisations with expertise in substance use. This can help people who may be personally affected to find reliable help or information. A list of additional support services can be found here.
Consider including some of the key facts about volatile substance use.
It is important for people to understand that overdose and Sudden Sniffing Death can occur at any level of use, including first-time use; and that startling someone who is using volatile substances can cause serious harm – including death. You can find more information about volatile substances and their effects here.